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AI in Digital Marketing: Workflows, Content and Automation

Discover how to leverage AI tools in digital marketing to streamline workflows, create powerful content, and automate campaigns.

0

... English
... Certificate Course
... 0 Students
... 00h 00m

Course Overview

AI is rapidly reshaping the way marketers work, and this course is your roadmap to staying ahead. In this hands-on course, you’ll learn how to harness artificial intelligence to automate key workflows, generate high-quality content, and optimise your marketing performance like never before.

This isn’t about theory or hype. You’ll get step-by-step training on how to use popular AI tools (like ChatGPT, Jasper, Canva AI, Copy.ai, and Zapier) to simplify repetitive tasks, build smarter content strategies, and enhance decision-making with data. Whether you work solo or on a team, this course gives you practical AI skills you can apply immediately to save time and scale impact.

What You’ll Learn

Use AI for market research, customer segmentation, and persona development

Implement AI-driven SEO strategies and content clustering

Understand prompt engineering for content accuracy and tone control

Integrate AI tools into existing marketing stacks without friction

At the end of this course, you’ll be able to integrate AI tools into your marketing stack with confidence, improving speed, creativity, and outcomes across multiple channels.

You’ll also get:

Lifetime access to the course content and updates
Downloadable AI workflow templates and content frameworks
A professional Certificate of Completion from ECR Academy
Ongoing support from the ECR Academy learning community

AI in marketing isn’t optional — it’s essential.

Learn to work faster, think smarter, and future-proof your digital strategy today.

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What you'll learn

  • Understand key AI trends and their impact on digital marketing

  • Build AI-driven content workflows for blog posts, ads, emails, and social media

  • Use prompt engineering techniques to get high-quality results from AI tools

  • Leverage AI for customer segmentation, competitor research, and audience targeting

  • Create and manage scalable marketing assets using AI copy and design tools

  • Confidently integrate AI into your existing marketing strategy or client services

Requirement

  • A laptop or desktop with stable internet connection

  • Basic digital marketing knowledge is helpful but not required

  • Familiarity with tools like Google Docs, Canva, or Gmail is a plus

  • Free or trial accounts for tools like ChatGPT, Jasper, Zapier, Canva

Instructor

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Victor Irozuru

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  • ... 1 Student
  • ... 6 Courses
  • ... 0 Review

With over 3years+ of experience in digital marketing, I’ve worked across diverse industries and markets, from the UK and USA to Germany and several states in Nigeria. My core strength lies in performance-driven marketing, especially within the Local SEO space. I lead marketing efforts at ECR Technology Services while managing initiatives like Localeadr, a dedicated Local SEO agency and business directory helping SMEs improve local visibility and customer acquisition.

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₦20000

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  • ...

    Students

    0
  • ...

    language

    English
  • ...

    Duration

    00h 00m
  • Level

    beginner
  • ...

    Expiry period

    Lifetime
  • ...

    Certificate

    Yes
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